â'œClothes make the man.â' Mark Twain
Fellow readers, I´m going to let you in on a deep, dark, shameful secretâ'¦
Once upon a time, I worked as a database manager for an apartment management company. Part of my job was to compile and maintain apartment rental statistics which we published in newsletters and mailed out to everyone in our database. (Does anyone remember getting market research reports in the mail?) I had this brilliant idea that perhaps we should put the ... Read the rest of this entry »
=================================================== Since
people associate particular colors with different emotions, the
colors used on your website can have a psychological effect on
visitors to your site. By using specific colors geared towards
the emotion you want to invoke, you can actually increase
product sales.
Here are some colors along with the emotions and symbols they
stimulate:
1) WHITE- purity, innocence, peace, perfection, chastity,
sterility, cleanliness. In general, white ... Read the rest of this entry »
All of us have worked with PDF files in some form or the other. We would have downloaded an instruction manual from a website for a new product as a PDF file, received brochures as PDF files in our mail or been given PDF handouts of a presentation we are attending. We would have all appreciated the clean and precise look of the files but would not have given much thought to the file format being used, much less wondered why PDF formats are preferred to other file formats. Nevertheless, everyone ... Read the rest of this entry »
One of the biggest advantages of the Portable Document Format or PDF file format is that one can share documents with users without having to worry about the kind of platform, the hardware or the software being used. PDF files appear the same across all platforms and are a great way to convey high-quality digital content such as product information or brochures. For developers of the content, PDF gives the power to allow only authorized users to copy, edit or print the document. Further, PDF ... Read the rest of this entry »
Web surfers are basically an impatient bunch and if a website is
hard to figure out because the links are not obvious, they will
click away never to return. Website navigation is one of the
most crucial elements in determining the effectiveness of a
website. This article discuses the basic principle of designing
website navigation.
To be effective website navigation must first and foremost make
sense to the average person. While there is always room for
creativity, well-designed websites tend ... Read the rest of this entry »